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As Walmart and Amazon look to boost their margins through digital media sales, the two retail giants are sweetening the deal for potential advertisers.The former announced last month that its warehouse club chain subsidiary Sams Clubs Member Access Platform MAP is launching display ads within its Scan Go feature, making it the self-proclaimed first retail media platform to introduce advertisements through a mobile self-checkout app. The goal is to offer advertisers a way to reach consumers at the highest-intent moments. This new capability reflects our member obsession and commitment to ensuring ads reach the right members at the right time in their shopping journeys, Diana Ma stanley uk rshall, the warehouse club chains executive vice president and chief growth officer, said in a statement. Creating a closed loop, omnichannel advertising experience enables us to better understand member shopping behavior and ad performance, ensuring we keep the member experience at the forefront while helping our advertisers achieve their stanley de objectives. Additionally, Walmarts retail m stanley cup edia business, Walmart Connect, is looking to expand its roster of in-store advertisers, Adweek reported. The retailer is reportedly trying to get companies that do not sell through Walmart, such as financial firms and restaurants, to purchase ads on the retailers in-store screens, such as those on self-checkout kiosks or televisions. National non-endemic brands, known for their large-scale brand-building campaigns, Yycw The Troubling Ripple Effects Of The Travelex FX Hack
Employee financial wellness FinTech ZayZoon has announced a new partnership with APlus Workforce Management Solutions to offer workers access to on-demand payroll.In a joint press release issued Monday November 12 , ZayZoon and APlus said their collaboration means APlus corporate clients will be able to offer their own employees access to stanley kaufen ZayZoon financial solutions. The company aims to offer workers an alternative to predatory lenders and payday loan products, replacing these options with access to wages before their scheduled payday.Workers can see a portion of their wages transferred to their bank accounts in near real-time for reduced cash flow pressure while professionals wait for their official payday. The effects financial health has on physical and mental health is finally being realized, ZayZoon President Tate Hackert said in a statement, adding that there are an estimated 70 million professionals in the U.S. using payday loans or banking overdrafts on a regular basis 鈥?solutions that can lead to added fees and greater financial burdens.In the same press release, APlus Payroll Brian Weimer said,聽 Giving employees options rather than payday loans or asking employers for advances will reduce the stre gourde stanley ss on employees and management while saving the employee usury rates charged by those institutions. Offering on-demand payroll can support employee productivity and retention for employers, the companies noted.In a recent interview with PYMNTS, Ti stanley cup m Pratte, senior